Below is an except from Harcourts’ May 2012 External Client Survey Results for Australia and New Zealand.
Australia:
- When sellers/purchasers were asked for the deciding factors when choosing their Harcourts agent, the answer has remained virtually constant since our surveys commenced in 2009; proving that real estate is a people business, our clients are primarily choosing Harcourts/their agent because of a personal connection with that agent.
Q6. What were the deciding factor/s when you chose your Harcourts/your agent?
New Zealand:
- Agents are increasingly presenting auctions as a sales method; in April 2009, only 67.57% of agents presented this to their clients, compared to 82.69% in May 2012. Of those that were presented Auction as a sales method, 80% rated the presentation as excellent/good.
Q7. Indicate how well the following sales methods were explained to you as marketing options: